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Global Streaming sees decline in engagement but gains in quality and user experience 23 APR 2025

Trends

Global Streaming sees decline in engagement but gains in quality and user experience

Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.
Universal to produce movie adaptation of "OutRun" video game 22 APR 2025

Production

Universal to produce movie adaptation of "OutRun" video game

The production will feature Michael Bay and Sydney Sweeney. The title will follow in the footsteps of "The Super Mario Bros. Movie" and "Five Nights at Freddy’s", which collectively earned $1.4 billion and $290 million at the global box office, respectively.
Ad-Supported plans surge as YouTube overtakes Netflix in key markets 16 APR 2025

Trends

Ad-Supported plans surge as YouTube overtakes Netflix in key markets

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.
Prime Video has acquired several true crime documentaries from Sphere Abacus 15 APR 2025

Deals

Prime Video has acquired several true crime documentaries from Sphere Abacus

The deal comprises six titles from Woodcut Media: "The Murder of Joanna Yeates," which launches on 22 April (1 x 90’); "The Crossbow Cannibal" (1 x 90’); "Krays: London’s Gangsters" (2 x 45’); "Murder in Concrete" (2 x 45’); "Confessions of a Female Serial Killer" (1 x 90’) and "Murdered or Missing?" (2 x 45’).
NAB 2025: ODMEDIA won the "Amazon Prime Performer EMEA 2024" award 14 APR 2025

Awards

NAB 2025: ODMEDIA won the "Amazon Prime Performer EMEA 2024" award

This prestigious award underscores ODMedia’s commitment to delivering top-tier digital media solutions for its clients while meeting the highest technical and quality standards set by Amazon Prime Video through their PFV program.