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Zelda Camilleri joined Studiocanal in 2016 and has led TV and SVOD sales for France for the past five years. As such, she has enabled Studiocanal to establish strong partnerships with leading broadcasters and streaming platforms, ensuring optimal exposure for Studiocanal´s productions.

The production sector generated £3.6 billion in 2023, but this topline number hides deeper concerns. Content investment by PSBs—still the backbone of original UK programming—declined last year. While SVOD services like Netflix and Prime Video continue to invest in UK content, their focus is narrow: mostly high-end drama and some premium factual. In 2023, there were just 30 UK SVOD commissions compared to nearly 1,400 from PSBs.

More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.

A recent report by the European Audiovisual Observatory shows that women hold just 27% of roles in European TV and SVOD fiction production. Key creative fields like cinematography and composing remain at only 10% female. At the current pace, full gender parity won’t be reached until a couple of decades.

Latest Futuresource report highlights SVoD’s rise, Pay-TV’s resilience and the evolving entertainment landscape in France. The SVoD surge remains the primary driver of growth, with consumer spend rising 11% year-on-year, to reach €3.1 billion in 2024.