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TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.

Maria Sanchez, SVP of Content Licensing at Paramount, details how the company is leveraging franchise extensions, expanding into FAST and AVOD ecosystems, and optimizing classic IP through strategic windowing and remastering to strengthen its footprint across Latin America.

Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.

Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.

The distributor has licensed a number of titles to Japanese public broadcaster NHK as well as to BS4 and Japanese VOD platform, Asia Docs.