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With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.

The Egyptian Theatre event in Los Angeles included special guests WWE superstars CM Punk and Rhea Ripley, Guillermo del Toro, Ben Affleck, John Mulaney, Tina Fey, and the Duffer Brothers.

In the United States, the inaugural event on Netflix averaged 2.6 million households (Live+SD), as reported by VideoAmp. This figure represents a 116% increase compared to RAW’s average U.S. audience of 1.2 million households in 2024.

A report by Ampere Analysis reviews Netflix future plans to grow into sport rights after its deal with WWE.

WWE, part of TKO Group Holdings, and Netflix announced a long-term partnership that will bring WWE’s flagship weekly program “Raw” to the streaming service.