IPTV will add 63 million subscribers between 2021 and 2026 to total 398 million, while cable, on the other hand, will see subscriber numbers fall from 417 million in 2021 to 389 million in 2026, according to Digital TV Research.
China and the United States will together account for 49% of the global total by 2026, down from 56% in 2021, according to Digital TV Research’s latest report.
Germany is set to lead the pace of Western Europe’s SVOD segment over the next five years, taking a market-leading position with 51.72 million, with the UK just behind with 51 million, according to Digital TV Research.
The subscription video-on-demand market in Eastern Europe will rise from an expected 22 million at end-2021 to approximately 47 million subscriptions by 2026, according to a new study from Digital TV Research.
The Asia Pacific region will have 698 million SVOD subscriptions by 2026, up from 502 million at end-2021, according to Digital TV Research’s “Asia Pacific SVOD Forecasts” report.