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Production levels have surpassed 2019’s levels to in all four categories, with commercials spiking to by 55% to 1,544, while the other category rose by 49.7% to 2,510 SD and Television increased by 30.5% to 4,913 SD.

The Government-funded initiative consists of £500 million to support the returns of films and television productions amid the Covid-19 pandemic. The scheme will be responsible for the creation of 55,000 new jobs.

Announced last Autumn, Studio 55 seeks to invest in new business ideas that are unique, solve identifiable consumer needs and which are aimed at materially enhancing ITV’s reach amongst 16–34-year-olds.

Total VOD revenues in Western Europe are estimated to rise from €10,655 million in 2020 to €18,031 million in 2024. The most profitable sector will be football rights, set to go from €11 billion to €27 billion over the period

The film received 355 watching minutes during its first week after debut, and 390 million during the first week, but earned less than expected at the box office, generating $8.6 million domestically.