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The company will set the default quality mode at standard definition (480p) as opposed to the usual HD (1280 X 720p) for 30 days as an effort to ease broadband strains during Coronavirus outbreak.

Viewership for the platform is at the highest it’s been since last summer, increasing more than 40% from its four-week average. Movie viewing increased by 70% and binge watching 65% from previous weeks.

The top 25 markets experienced an overall 7% increase in viewership for people of 2 years of age and older, and a 10% increase for ages 25-54. Despite an increase in engagement, ad business sales are dropping.

While viewing gains have been impressive, they mask a darker reality: with the cancellation of high-profile/high-revenue events, networks are scrambling to replace high-dollar programming with mostly of reruns.

The decision was discussed with the World Health Organization, as well as the Canadian and Albertan government and influenced by a reunion that addressed the Covid-19 Production Industry Taskforce. Participants who paid to attend the event will have the option to transfer their next registration to next year's event or receive a full refund.