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Mediavision concluded that HBO Max and Discovery+ combined would make a significantly stronger customer offering, based on Nordic consumer preferences.

75% of all Nordic households subscribe to at least one digital media service, which means that close to 9 million households in the region listen, read or watch content via a digital subscription platform, according to Mediavision.

14% of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month, according to research from Mediavision.

The launch of Disney+ in 2020 fundamentally changed the competitive landscape for streaming in Sweden in many ways – but perhaps most remarkably in the battle over families with children, according to Mediavision.

2020 turned out to be a year of new records for the streaming services in Sweden. More people than ever are paying for video streaming services, while viewing reaches new top levels, according to Mediavision.