Streaming revenues increased 9% to $150 million, driven by year-over-year subscriber growth and price increases. In addition, advertising revenues decreased 11% to $149 million due to linear ratings declines.
Reaching 103.3 million subscribers, advertising revenue in the DTC segment saw a significant increase of 99%, driven by higher domestic Max engagement and growth in ad-lite subscribers, and increasing ARPU by 4% to $8.00.
Advertising Association/WARC Expenditure report forecasted a £9.7bn spend for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn.
The French group consolidated revenue totalled €1,103.9 million in the first half of 2024, and stands out also TF1+’s appeal and the good momentum in linear advertising.