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Coinciding with the agreement, the companies unveil their first collaboration, "The Ultimate HYPE" – a live martial arts event, confirmed for 4 October in Germany.

Banijay’s International Format & Production Consultant shares insights on balancing local adaptations with global standards, ensuring production consistency, and the role of innovation in keeping the format fresh and relevant.

Marking its third international deal, the UK-born format heads to TV 2 with a celebrity twist. The UK version reached 3.1 million viewers and enjoyed 5.9 million streams on ITVX, and returns for a second series later this year.

The new John Butler Comedy-Drama is produced by Treasure Entertainment and stars Tom Vaughan-Lawlor, Justine Mitchell, India Mullen and Jason O’Mara.

Operating as Shine Fiction and led by Chairman Dominique Farrugia; with Chief Operating Officer, Guillaume Thouret, the offering will concentrate on premium series for local linear and global streaming partners.