Search results for connected
25 NOV 2021
Data
About two-thirds of the US population are monthly CTV users
About two-thirds of the US population are monthly connected TV (CTV) users, according to eMarketer’s latest report, which also revealed that young people are more likely to use CTV than older people.
15 NOV 2021
Data
Connected TV ad spend will reach $14.44 billion this year
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020, according to eMarketer’s latest report
20 OCT 2021
Distribution
Wurl launches global Fast channel system for connected tvs
The streaming specialist company's new venture will allow any content company to launch a FAST channel, and any authorized viewer can access their programming with any streamer, device, and location.
10 SEP 2021
Data
US connected tv usage growth slows despite rise in viewers per household
The number of broadband households increased by 1.35 million during the second quarter in 2020, and by only 900,000 this year. Despite the slowed progress, increases are expected to continue.
2 SEP 2021
Data
The Connected TV market has expanded its commercial opportunities
The dramatic rise in connected TV (CTV) adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are, Nielsen affirms in its latest report.