A 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel, according to eMarketer’s latest US ad forecast.
As the eurozone faces economic turmoil due to global trade tensions and the continuing threat of Brexit, France and Germany are faring slightly differently where ad spend is concerned, according to eMarketer.
As digital video continues to vie for consumers’ attention, nearly half (48.4%) of Mexico’s population—or 61.0 million people—will watch streaming or downloaded video content via any device at least once per month in 2019, according to eMarketer.
Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens, according to a new study by eMarketer.