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US TV AD SPENDING WILL DROP ALMOST 3% THIS YEAR 14 NOV 2019

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US TV AD SPENDING WILL DROP ALMOST 3% THIS YEAR

A 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel, according to eMarketer’s latest US ad forecast.
HOW IS THE SITUATION OF AD SPENDING IN FRANCE AND GERMANY? 14 NOV 2019

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HOW IS THE SITUATION OF AD SPENDING IN FRANCE AND GERMANY?

As the eurozone faces economic turmoil due to global trade tensions and the continuing threat of Brexit, France and Germany are faring slightly differently where ad spend is concerned, according to eMarketer.
MEXICAN PAY TV PROVIDERS ARE ADAPTING TO VIEWERS' DIGITAL HABITS 13 NOV 2019

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MEXICAN PAY TV PROVIDERS ARE ADAPTING TO VIEWERS' DIGITAL HABITS

As digital video continues to vie for consumers’ attention, nearly half (48.4%) of Mexico’s population—or 61.0 million people—will watch streaming or downloaded video content via any device at least once per month in 2019, according to eMarketer.
HOW MUCH WILL US ADVERTISERS SPEND ON CONNECTED TV ADS? 11 NOV 2019

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HOW MUCH WILL US ADVERTISERS SPEND ON CONNECTED TV ADS?

Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens, according to a new study by eMarketer.