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The announcement was made by Vivian Reinoso, Head of Worldwide Acquisition, Distribution & New Projects Engagement of J2911 Media. Media, which will have regional distribution except for Brazil and Mexico.

Consumer engagement has had a 28%  and 36% year-over-year increase in March and April 2020. In-home data usage remained strong through the week of 20 April 2020 but started declining recently, possibly due to some states easing their social distancing protocols.

Microsoft becomes an Official Technology Partner for the NBA; together the companies will create a direct-to-consumer platform that delivers new fan engagement experiences and enhanced streaming capabilities powered by Microsoft Azure and its AI capabilities.

Many advertisers have pulled marketing budgets to rein in costs because of the virus-related uncertainty, and others are hesitant to advertise alongside coronavirus discussions for fear of associating their brands with this sensitive topic.

The top 25 markets experienced an overall 7% increase in viewership for people of 2 years of age and older, and a 10% increase for ages 25-54. Despite an increase in engagement, ad business sales are dropping.