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Produced by DMLS Films, the six-part dramedy marks another scripted push for Banijay, whose French division now delivers nearly 50 hours of scripted programming annually across 18 labels, including hits for TF1, Netflix, France TV, and Prime Video.

With a projected increase of over 14 million monthly active users, ViX is set to outperform Netflix, Disney+, and Prime Video in year-over-year growth across the Americas, fueled by its bilingual content mix and dominant position in Spanish-speaking markets.

Subscribers to Netflix’s Standard with Ads plan in the UK, France, Italy, Germany and Spain watched 152.7 million hours more in April 2025 than November 2024.

The partnership adds five live TF1 channels and over 30,000 on-demand hours to Netflix France by 2026, expanding its ad-supported tier and targeting the country’s 58 million broadcast viewers amid rising competition from local platforms.

This announcement comes ahead of NATPE Budapest. In one of the key deals, TV3 Group Baltics has acquired more than 200 hours of content, including the hit format "Tempting Fortune" Voltage TV and GroupM Motion Entertainment for Channel 4, UK) for its channels in Latvia and Lithuania.