Pay TV services revenue in South Korea is expected to grow marginally at a compound annual growth rate (CAGR) of 1.14%, from US$6.5 billion in 2021 to US$6.9 billion in 2026, mainly supported by the IPTV segment, GlobalData forecasted.
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest report. This represents a minor downgrade from the 9.1% growth rate the researcher published in December 2021.
Global SVOD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion, Digital TV Research forecasted in its latest report.
TikTok users in the United States will spend more time with the social media platform this year than YouTube users will spend on the video platform, eMarketer forecasted.