At launch, the platform is accessible in over 75 countries and provides access to 68 channels, with an additional 34 channels expected to be available by the end of October.
This long-term collaboration between M6+ and Pluto TV includes M6 content channels on Pluto TV, a new Pluto TV-branded area on M6+, and an advertising agreement to scale the free ad-supported streaming business in France.
Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio.