This autumn, viewers can look forward to new shows "Toscana on the road"; "Sapore Salentino"; "Pazzi di dolci"; "Dolci di Notti" and return titles such as "Ci vediamo al bar" and "Scarpetta d’Italia".
Sensor Tower indicated in its report that this increase was driven by significant investments across mobile, desktop, and OTT platforms, resulting in a total of 3.3 trillion impressions.
The Head of Branded Entertainment Business Development at Banijay talked with Señal News about the evolution of branded content in the industry and how it has lifted its value.
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