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Many renowned companies have already secured their place at the CEE event, including A1, A+E Media Group, AMC, ATV, BBC Studios, CME, Deutsche Telecom, ITV, Kanal D, Rai Com, and Paramount.

This expansion builds on the success of the Paramount+ branded destination on beIN’s leading OTT player in the MENA region, ‘TOD’, announced in 2024. Deals for the branded destinations include: Greece, Belgium, Africa, India, Philippines, Thailand, Middle East and North Africa, and Korea.

The merger got a greenlight by the Securities and Exchange Commission (SEC), who made Paramount Global’s S-4, or the form filed to the SEC in M&A cases, effective as of Thursday. 

SA has already secured sales to Channel 5 / Paramount+ in the UK and Bell Media, Canada (both French and English-speaking markets) for the series, which aired on "Peacock" in the US in November 2024.

Barb TV Viewing Minutes for the Paramount-owned public service broadcaster increased by 53% compared to 2023.