The deal adapts the viral digital hit "Claynosaurz"—with over 450 million views and a fanbase of 530,000—into a 39-episode animated series, marking Mediawan Kids & Family’s strategic push into creator-led, transmedia IP development.
The executive steps into the role as the company secures key global partnerships with Powerkids and Toon Goggles, expanding reach to over 60 million users and accelerating monetization of its animated IP through FAST channels and streaming platforms.
Executives highlighted international achievements, deepened cross-industry partnerships, and presented new insights into Brazilian media trends, content innovation, and the evolving role of journalism and drama in cultural storytelling.
The brand has signed new partnerships across Europe and Latin America that encompass translations of the original books, activity books and preschool shelving.
The limited series starring Emma Corrin and Clive Owen will premiere on ITVX from May 25, strengthening ITV’s premium drama slate through a key partnership with Disney Entertainment.