According to a new study from consultancy firm Deloitte, 84% of consumers say they are spending more time on online entertainment in the home, and less time on in-person entertainment outside the home.
Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion, according to new data from Magna.
By 2014, about 6.8% of Netflix's spend came from new orders, and increased to about 37.8% of the budget in 2020. As the streamer focuses more on new content, Kagan expects that to grow closer to 50% by 2025.
Reported time spent watching TV shows and movies in the United States in the first half of 2021 rose 4% over last year, as screen-entertainment spending declined by 1%, according to The NPD Group.