BB Media analyzed streaming services’ “coming soon” strategy, commonly used to generate buzz, direct user attention, and also drive both new subscriptions and re-engagement of older users.
Germany will have more SVOD subscriptions than the UK by the end of this year, with the gap between the two countries growing from then on, Digital TV Research noted in its latest report.
Eastern Europe will have 68 million SVOD subscriptions by 2029, up by 27 million on 2023, according to Digital TV Research’s latest report, which also notes that Russia will generate 12 million of the additional subscriptions.
More than a third (35%) of people with access to a subscription video on-demand (SVOD) service in the UK are sharing at least one of their subscriptions with others outside their home, according to Deloitte’s latest report.
There will be 28 million SVOD subscriptions across 13 Arabic countries by 2029, up from 15 million in 2023, Digital TV Research revealed in its latest “Middle East and North Africa OTT TV and Video Forecasts” report.