Search results for upfront
24 SEP 2020
Trade Shows
BETA FILM AND ITV STUDIOS JOIN LINE UP FOR MIPCOM 2020 GLOBAL UPFRONTS
Mipcom announced that Beta Film and ITV Studios will join the line up to premiere content showcases as part of the first annual Mipcom 2020 Global Upfronts presentations, which will stream exclusively via Mipcom Online+.
9 SEP 2020
Trade Shows
MORE MAJOR STUDIOS JOIN MIPCOM 2020 GLOBAL UPFRONTS LINEUP
ViacomCBS International Studios and ViacomCBS Global Distribution Group along with Discovery, Inc., and Newen are the latest companies to confirm they will premiere content as part of the presentations.
24 AUG 2020
Trade Shows
ALL3MEDIA, A+E, BBC AND ZDF JOIN 2020 MIPCOM GLOBAL UPFRONTS LINEUP
The 20-minute presentation from the 14 studios are scheduled to take place throughout 11-13th October in the Grand Auditorium in the Palais des Festivals.
9 JUL 2020
Data
US TV UPFRONT AD SPENDING TO DROP BY $5.5 BILLION DURING 2020-2021
The change contradicts pre-covid predictions indicated single-digit growth for both seasons at 2.3% and 1.8%. Current projections show USD 7 billion less for the next season in comparison with April 2019 forecasts.
22 JUN 2020
Interviews
HOW WILL BRANDS AND MARKETERS ADAPT THEIR STRATEGY POST COVID-19?
Comscore hosted the "Facing Forward: An Upfront Conversation on How Brands, Networks, and Agencies are Planning for the Recovery Rebound” webinar, featuring executives from NBCU, Unilever, The Weather Group, The Hershey Company, and Group M. Panelists discussed the dramatic changes they experienced in consumer purchasing behavior amid the Covid-19 outbreak