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USA: 25% of SVOD users use someone else’s credentials 6 SEP 2024

Trends

USA: 25% of SVOD users use someone else’s credentials

A new research by the Hub, revealed the effects companies’ enforcement efforts appear to have had on password sharing, resulting in a modest downward trend.
USA\ 6 SEP 2024

Trends

USA's Pay TV Loses 1.62 Million Subscribers in Q2 2024

It´s the 10th consecutive quarter of double-digit percentage losses for linear. The sector has shed 4 million subscribers in the first six months of 2024 according to MoffettNathanson's Q2 "Cord-Cutting Monitor" report.
USA: Women’s sports show growth potential for broadcasting revenues 5 SEP 2024

Markets

USA: Women’s sports show growth potential for broadcasting revenues

Ampere’s research revealed as interest and engagement rise, shorter rights cycles, independent sales, and investments in production could unlock higher revenues in the next media cycle.
USA: CTV surpassed AI as top consumer trend 4 SEP 2024

Trends

USA: CTV surpassed AI as top consumer trend

New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.
USA: companies are increasing its ad spend in CTV 2 SEP 2024

Forecasts

USA: companies are increasing its ad spend in CTV

Mediaocean’s research revealed companies are planning to increase spending mostly on social media, digital display/video, and CTV.