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Among its findings, the report highlights an emerging role for AI within measurement for brand sponsorships, strategies for releasing new shows on streaming services , and the importance of optimising cross-screen advertising campaigns through new AVoD and FAST platforms.

The company’s streaming platform Joyn continued its upward trajectory, with AVOD revenues jumping 25% and total viewing time surging 38%. Also, the entertainment segment saw a 3% rise in Q2 external revenues to €612 million, while the commerce and ventures segment posted a 17% increase to €197 million.

During his time at Fremantle, he has negotiated for the distribution and monetization of our FAST channels and AVOD library within the U.S.

A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.

Ampere Analysis reported that, while more households are adopting SVOD services, they are not necessarily increasing the number of services they subscribe to.