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Former ITV Studios executive Martijn Plaizier joins Be-Entertainment 5 SEP 2023

Distribution

Former ITV Studios executive Martijn Plaizier joins Be-Entertainment

Belgian distributor Be-Entertainment hired Martijn Plaizier, who joins as an International Sales Manager on non-scripted formats as well as scripted sales, with a focus on the Eastern European territories.
Atresmedia monetizes international TV channels with Enensys’ ad-insertion solution 5 SEP 2023

Deals

Atresmedia monetizes international TV channels with Enensys’ ad-insertion solution

Enensys Technologies announced that Atresmedia has selected its AdsReach ad-insertion solution for its international channels Antena 3 Internacional and Atreseries Internacional, distributed over IP in North America.
Why are FAST services presenting huge opportunities for advertisers? 1 SEP 2023

Data

Why are FAST services presenting huge opportunities for advertisers?

With OTT consumption on the rise, FAST services are presenting huge opportunities for advertisers, Samba TV assured in its latest “State of Viewership” report for the first half of the year.
Particle6 Productions recruits three new hires and embraces AI 31 AUG 2023

Production

Particle6 Productions recruits three new hires and embraces AI

Zoë Hustwitt, Daria Golubkova and Moses Rathbone join the UK indie production company founded by Eline van der Velden.
Blue Ant Media partners with IRIS.TV to enhance Ad value for brands across its FAST channels 29 AUG 2023

Deals

Blue Ant Media partners with IRIS.TV to enhance Ad value for brands across its FAST channels

Advertisers can now contextually target audiences at the video level on the company’s global free-streaming channels around the world.