Search results for Linear TV
1 DEC 2020
Data
GLOBAL AD SPEND PROJECTED TO DROP BY 10.2% IN 2020
The pandemic led to a loss of $63 billion, with only 59% of the figure estimated to return in 2021. Linear TV spending is expected to drop by 16%. The forecast predicts an improvement of 6.7% in 2021.
13 OCT 2020
Streaming
NAGRA WARNS OF FOOTBALL ON TV AND STREAMING PIRACY AFTER PANDEMIC
Anderson Torres, Nagra's Anti-Piracy Manager, explains that the watermark can be used to protect leaks in linear TV, live streaming and VOD content.
31 AUG 2020
Data
WHAT ARE THE LATEST TRENDS IN TERMS OF CONTENT CO-VIEWING?
Most US audiences prefer co-viewing on OTT devices compared with desktop, mobile, laptop, and linear TV. TV received the highest viewership with a 20% increase from earlier this year and 61 million viewers.
28 AUG 2020
Data
COVID-19 SHIFTS CONNECTED TV CONSUMER BEHAVIORS, AD PREFERENCE IN THE US
42% of US consumers are spending more time watching CTV content. The figure is expected to spike by 4.7% in 2023. Unruly concluded that CTV performs better overall than linear TV.
29 JUL 2020
Data
LINEAR TV REMAINS THE DOMINANT FORM OF TELEVISION VIEWERSHIP
Linear TV accounted for 63% of television viewing in the United States in 2019, compared to 16% for long-form viewing and 12% for PVR time-shifted television, according to Omdia.