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25% OF U.S BROADBAND HOUSEHOLDS PREFER WATCHING NEW MOVIE RELEASES ON SVOD 14 DEC 2020

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25% OF U.S BROADBAND HOUSEHOLDS PREFER WATCHING NEW MOVIE RELEASES ON SVOD

While 24% of viewers still prefer a movie theater setting for their first movie viewing experience, 30% of consumers have no preference for how to watch the new release.
ABACUS MEDIA RIGHTS TO DISTRIBUTE "MASKED SINGER UK" 14 DEC 2020

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ABACUS MEDIA RIGHTS TO DISTRIBUTE "MASKED SINGER UK"

The first series of the show, produced by Bandicoot Scotland consolidated with 6.6m viewers and a 32% share on ITV and was the biggest new format launch on any channel.
NEARLY 1 OUT OF 10 US BROADBAND HOUSEHOLDS CANCEL OTT SERVICES AMID PANDEMIC 10 DEC 2020

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NEARLY 1 OUT OF 10 US BROADBAND HOUSEHOLDS CANCEL OTT SERVICES AMID PANDEMIC

With the figure equating to 8%, most cancellations resulted from sports programming cancellations. Churn rates have declined to 38% from 46% last year among OTT video services and vMVPDs dropped from 84% in 2019 to just under 50%.
NEARLY HALF OF US BROADBAND HOUSEHOLDS ARE SUBSCRIBED TO AMAZON PRIME VIDEO 9 DEC 2020

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NEARLY HALF OF US BROADBAND HOUSEHOLDS ARE SUBSCRIBED TO AMAZON PRIME VIDEO

The engagement results from a surge in online shopping during the Covid-19 pandemic. International Research Firm Park Associates will host its third annual "Future of Video: OTT, Pay TV, and Digital Media" on 14-16 December.
NEARLY HALF OF US BROADBAND HOUSEHOLDS TRAILED OTT SERVICES DURING THE PANDEMIC 4 DEC 2020

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NEARLY HALF OF US BROADBAND HOUSEHOLDS TRAILED OTT SERVICES DURING THE PANDEMIC

42% of US broadband households that subscribed to an OTT service during the COVID-19 crisis cite a free trial as a key driver for this new subscription. The average monthly spending on OTT video service subscriptions was $16 in Q1 2020.