Search results for brand

In the recent MIP Junior, the ambassador for young talents in music, dance, and singing took center stage on the global scene. Chris Djuritschek, CEO of Foo Entertainment, and Aijaz Mohammed, General Manager, discuss the uniqueness of this IP.

With this service, it becomes possible to measure the reach, frequency, and brand impact of Disney+ ad campaigns—whether analyzed independently or in conjunction with other media channels, including the open web, social media, online video platforms, streaming services, and linear TV.

The agreement lays the foundation for YugiBao’s expansion into a 360º entertainment brand for kids worldwide. Both companies will join forces to create a multiplatform narrative universe, tentatively named "YugiBao," and develop a dynamic roadmap and commercial strategies for the brand.

The three-year deal will see Fauna manage all aspects of brand development of the iconic brand across licensing, publishing, content and social media.

The Head of Global Licensing at Banijay Kids & Family shared insights on the company's global licensing strategy, which focuses on leveraging well-known brands, tailoring approaches to specific regions, and collaborating with top-tier licensees to maintain brand quality.