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Wurl has entered into an agreement with RCN Más and MegaNoticias to enable distribution and monetization services on US connected-TV platform Roku.

Six-in-ten connected-TV households now watch a free ad-supported streaming service on television, according to TDG. YouTube remains the dominant FVOD provider, with FASTs such as Pluto TV and IMDb enjoying growing audiences.

Parks Associate's “Impact of Connected Devices on the Video Experience" While 72% of video consumers attribute their video consumption to multiple platforms, 40% admit to using all device platforms for video consumption usage.

Connected TV ads reach approximately 142 million consumers across the country, resulting in a $27.5 billion revenue projection for 2025 as SVOD platforms continue to grow.

New consumer research from Leichtman Research Group found that 82% of TV households in the United States have at least one Internet-connected TV device. Moreover, 39% of adults in US TV households watch video on a TV via a connected device daily.