Search results for ctv
21 MAR 2024
Data
More than half of total video ad impressions in 2023 were from CTV
A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.
2 FEB 2024
Data
USA: CTV is the fastest-growing major ad channel
According to Insider Intelligence's latest report, the CTV business is projected to grow 22.4% to reach a total of $30.10 billion in 2024.
17 JAN 2024
Data
Why do CTV users want a more robust shoppable TV experience?
LG Ad Solutions’ latest streaming survey found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.
12 JAN 2024
Data
CTV advertising set for huge growth in 2024
A survey of some of the most influential figures in digital advertising, carried out by New Digital Age in partnership with Yahoo, found 87% of respondents plan to increase their investment in CTV advertising over the next year.
14 DEC 2023
Distribution
FilmRise branded channels expand in Europe trough Samsung TV Plus deal
Channels such as Adromeda, Foresnic Files, FilmRise Free Series, Highway to Heaven will be available on CTVs and Galaxy Devices.