"Lingo" is set to premier in Canada on 11th January on Bell Media owned channel CTV, while "The Traitors US" is scheduled to debut on the BBC One and BBC iPlayer.
The United States and the United Kingdom show similar numbers in CTV penetration – 81% and 85%, respectively, which favors the adoption of FAST services, according to a new report from Amagi.
Older players like Hulu and YouTube face a shrinking share of CTV ad spend in the United States, not because they are getting weaker but because the market is getting stronger, according to eMarketer.