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The next phase of the partnership launches with a creative crossover between the iconic spy-themed franchise "Totally Spies!" and the globally popular "5-Minute Crafts." The collaboration also includes the rollout of localized versions of their joint YouTube and FAST channels, along with an expansion of AVOD coverage to include LSP and BPO languages.

Beginning in January 2026, YouTube will have the largest digital library of Sesame Street content, with hundreds of full episodes coming to the platform.

Futuresource Consulting forecasts India’s video entertainment sector will grow modestly, at a CAGR of around 1%, reaching INR781.5 billion by the end of the 2025 to 2029 period.

The initiative foresees the creation of the Ecovision label, aimed at promoting audiovisual sustainability with tools adapted to Latin America's realiy. With a contract valid through 2027, the partnership includes Globo’s knowledge transfer and access to sustainable technologies and methodologies developed by the company.

Despite aggressive platform consolidations, subscriber churn remains high—data shows that aligning theatrical IP with targeted genre clusters and audience demos drives stronger retention than content volume alone.