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The company will air the national football league games in the Netherlands, Poland, Estonia, Latvia and Lithuania from 2022 to 2028. The popular national football league is aired in over 190 countries worldwide.

All 64 matches from the biggest tournament in international women’s football will be available to Polish fans live on Viaplay, which is the home of Europe’s best women’s football with over 100 live matches every year.

Broadcasters’ revenues for live football matches to their domestic leagues and the UEFA Champions League will reach US$10.5 billion in the 2021/22 season (the first season when fans return to stadia) in the top five European countries.

Viaplay will become the exclusive Dutch home of Formula 1 in a three-year deal to 2024, and Bundesliga football until 2029, and will offer viewers a unique combination of premium live sports, Viaplay Originals, international films and series, and kids content.

The long-term agreement, set to begin in 2023, will allow CBS Sports to broadcast and stream more Sunday afternoon games than ever before and also includes a larger list of games featuring teams from the National Football Conference.