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Discovery’s CFO, Gunnar Wiedenfels, confirmed the strategy during the "Deutsche Bank 30th Annual Media, Internet & Telecom Conference" that Discovery is making preparations to combine the two streamers, marking the first time the company has actually revealed its post-merger strategy.

Over half of internet-connected consumers claimed to have used pay TV or video streaming services “in the last week”. Of these, 65% said they watch two or more hours of paid-for streamed content daily, according to Kantar.

In June 2021, 49.8% of French Internet users above 15 years old were subscribed to at least one SVOD service. The figure downs for the first time, after a peak at 52.8% in March 2021, according to NPA Conseil.

Young people in the UK are significantly more likely to keep up with news using the internet, over TV and other sources, according to Ofcom’s annual news consumption report.

New consumer research from Leichtman Research Group found that 82% of TV households in the United States have at least one Internet-connected TV device. Moreover, 39% of adults in US TV households watch video on a TV via a connected device daily.