Search results for power

The format will again provide a powerful platform to launch scripted titles globally by featuring 10 exclusive selected series.

The platform will grant automakers easy access to the company’s entertainment datasets to power differentiated in-car media experiences.

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the power to measure the business outcomes that TV advertising creates including web traffic, sales and profit.

Paris based distributor Mediatoon announced the appointment of Frederic Gentet as Head of Sales, a newly created role for the global distributor that is part of French entertainment powerhouse Média-Participations.

The agreement leverages the powerful capabilities of both companies and will maximize audience growth across a mix of product and content.