Overall, 79% of US adults say they are spending the same or more time streaming than they did six months ago, according to J.D. Power’s new streaming pulse survey.
UK adults sought solace in screens and streaming in 2020, spending a third of their waking hours watching TV and online video content, according to Ofcom’s annual study of the nation’s media habits.
TV ad sales have seen a 5% sale increase, along with higher prices. Global ad spending is expected to grow by 14% to a record $657 billion in 2021, while US sales will grow by 15% to $259 million.
A total $2 billion drop in upfront TV ad spending seen in the last two years. This season, spending level will likely return to pre-pandemic levels, seeing a 7.6% increase to $19.90 billion.
While spending is expected to increase b 144% and US revenues will , the US will grow its share of the global total from 37% in 2020 to 47% by 2026. The general AVOD market across 138 countries will grow to be worth $66 billion