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Are people spending more time and money on streaming services? 10 AUG 2021

Data

Are people spending more time and money on streaming services?

Overall, 79% of US adults say they are spending the same or more time streaming than they did six months ago, according to J.D. Power’s new streaming pulse survey.
UK consumers spent a third of 2020 watching TV and video 5 AUG 2021

Data

UK consumers spent a third of 2020 watching TV and video

UK adults sought solace in screens and streaming in 2020, spending a third of their waking hours watching TV and online video content, according to Ofcom’s annual study of the nation’s media habits.
US ADVERTISING SALES TO ACHIEVE NEW RECORD HIGHS 14 JUN 2021

Ad Sales

US ADVERTISING SALES TO ACHIEVE NEW RECORD HIGHS

TV ad sales have seen a 5% sale increase, along with higher prices. Global ad spending is expected to grow by 14% to a record $657 billion in 2021, while US sales will grow by 15% to $259 million.
US TV ADVERTISERS PROJECTED TO SPEND $20 BILLION AT 2021 UPFRONTS 25 MAY 2021

Data

US TV ADVERTISERS PROJECTED TO SPEND $20 BILLION AT 2021 UPFRONTS

A total $2 billion drop in upfront TV ad spending seen in the last two years. This season, spending level will likely return to pre-pandemic levels, seeing a 7.6% increase to $19.90 billion.
Imagen Los servicios SVOD siguen ganándole terreno a la televisión en vivo 24 MAY 2021

Data

AVOD SERVICES WILL SPIKE BY 144% IN A SPAN OF SIX YEARS

While spending is expected to increase b 144% and US revenues will , the US will grow its share of the global total from 37% in 2020 to 47% by 2026. The general AVOD market across 138 countries will grow to be worth $66 billion