In Q2 2025, TV sets captured 43% of in-home YouTube viewing among adults (16+) and 53% among children (4–15), now tracked across 200 key channels in weekly audience reports.
In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.
Set to premiere on ITVX this September, the franchise has sold over 3 million toys, secured 30+ licensing deals, and expanded globally through YouTube and Roblox ahead of a new game launch in 2026.
UK viewers spent an average of 39 minutes daily on YouTube in 2024, with TV-set viewing nearly doubling among over-55s and one in five children now turning to YouTube first when the TV is switched on.