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The company's upfront pitch consists of products that have the potential to make digital ad buying more popular. It’ll be the first upfront season where Walt Disney will include Hulu in its portfolio.

Media agency brand executives and sales leaders agree that the viewership acceleration resulting from the Covid-19 pandemic gave networks the chance to engage with OTT, which can assist with business planning, data, and measurements for the following upfronts.

The meetings replaced the annual April company agency dinners and annual presentation at Carnegie Hall. Executives and talent members covered Viacom's offerings of live events and entertainment, from Viacom on the first day and CBS on the second.

Advertiser Perceptions predicts shorter-terms commitments for TV inventory and shifts to digital video. 50% of the buyers and advertisers will be able to replace the reach of linear TV with over-the-top and connected TV, and 41% said networks will be forced to implement a “just-in-time” buying model. 

Instead of its traditional upfront presentation, this year the company will present a 30-minute video showcasing Disney talent, content executives and other compilations.