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USA: More than half of sports fan prefer streaming over network TV 30 AUG 2024

Trends

USA: More than half of sports fan prefer streaming over network TV

A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.
USA: 94% of Hispanic Americans have access to CTV 29 AUG 2024

Markets

USA: 94% of Hispanic Americans have access to CTV

A research by LG Ad Solutions revealed significant shifts in media consumption among Hispanic viewers, emphasizing their preference for streaming content over traditional TV, and showcasing opportunities for advertisers to engage with this demographic more effectively.
USA: Primetime TV ad sales grew 8% for next season 27 AUG 2024

Markets

USA: Primetime TV ad sales grew 8% for next season

Media Dynamics released preliminary estimates in advance of its annual upfront and CPM-CPP reports, revealing TV and streaming achieved sales for $29.5 billion.
Peacock has given a straight-to-series order to "Ponies" espionage thriller 27 AUG 2024

Production

Peacock has given a straight-to-series order to "Ponies" espionage thriller

The project, co-created, co-written and executive produced by Susanna Fogel ("The Flight Attendant") and David Iserson ("Mr. Robot") and exec produced by Jessica Rhoades ("Black Mirror"), previously had a cast-contingent blinking green light, which Clarke’s casting turned into a firm order.
Imagen Los servicios SVOD siguen ganándole terreno a la televisión en vivo 21 AUG 2024

Trends

FAST increased Usage impact SVOD and MVPD Subscriptions

Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."