A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.
A research by LG Ad Solutions revealed significant shifts in media consumption among Hispanic viewers, emphasizing their preference for streaming content over traditional TV, and showcasing opportunities for advertisers to engage with this demographic more effectively.
Media Dynamics released preliminary estimates in advance of its annual upfront and CPM-CPP reports, revealing TV and streaming achieved sales for $29.5 billion.
The project, co-created, co-written and executive produced by Susanna Fogel ("The Flight Attendant") and David Iserson ("Mr. Robot") and exec produced by Jessica Rhoades ("Black Mirror"), previously had a cast-contingent blinking green light, which Clarke’s casting turned into a firm order.
Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."