According to Omdia data, Netflix is projected to overtake YouTube, reaching $46.2 billion, fueled by $43.2 billion from subscriptions and $3.2 billion from advertising.
As part of the deal, Telia enters a multi-year distribution partnership for TV4 and MTV content. While the company adjusts its 2025 free cash flow outlook to reflect the exclusion of TV & Media, its mid-term financial targets remain unchanged.
Max will launch with a range of subscription tiers, including premium, standard and an ad-supported tier. Further details about subscription tiers, pricing, content and product features on Max will be shared in the weeks prior to launch.