Search results for Linear TV
10 JUL 2020
Streaming
FUSE MEDIA ACQUIRES DIGITAL ORIGINAL “LIKE, SHARE, DIMELO” FOR LINEAR TV
The show is set to debut on 21st September on Fuse, but the newest digital episode of the show is now accessible on Fuse.tv, YouTube. It features celebrity guests, such as Amara La Negra to discuss politics, pop culture, dating, and more.
24 JUN 2020
Interviews
COVID-19 DRIVES A 24% INCREASE IN GLOBAL LINEAR TV CONSUMPTION
According to data from software solutions provider Mirada, linear TV consumption had an 18% increase on average during weekdays. News channels rate escalated by over 80% and kids' content has grown by 56%, with 79% during weekdays.
8 JUN 2020
Streaming
DISNEY JOINS NIELSEN’S ADDRESSABLE TV BETA PROGRAM
The move represents Disney’s approach to offering advertisers innovative ad forms of measuring audience. The nine programmers represent 75% of linear TV impressions.
15 MAY 2020
Interviews
ADVERTISERS' SPENDING BUDGET LIKELY TO DECLINE BY 33% IN UPFRONT
Advertiser Perceptions predicts shorter-terms commitments for TV inventory and shifts to digital video. 50% of the buyers and advertisers will be able to replace the reach of linear TV with over-the-top and connected TV, and 41% said networks will be forced to implement a “just-in-time” buying model.
31 MAR 2020
Interviews
COMCAST LINEAR TV AND VOD STREAMING TRAFFIC RISES
The company's peak traffic increased by 32%, in some cities as high as 60% as more people work and study from home. Voice and video calls have skyrocketed by 212 percent. Even so, the company assures that it can cope with the high demand.