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Streaming TV ad spend in the U.S. jumped 17% in 2024 to $12.9 billion, fueled by nearly 14,000 advertisers—29% more than the previous year. Two out of every three were new to streaming, contributing close to $1 billion in fresh investment.

The African streaming landscape remains largely dominated by subscription-based models, with 97% of services offering paid plans and only 4% incorporating ad-supported subscriptions. This contrasts with global markets, where hybrid models are gaining traction.

In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.

Dedicated video on-demand and streaming service BBC NL+ to launch with KPN.

Over the past 12 months, more than two million new subscriptions have been added to the market, representing just over 30% growth. In total, Swedish households now have over nine million streaming subscriptions.