Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.
Three months into Disney+’s AVOD launch, Antenna analyzed the early traction for that product and provided an update on Netflix’s progress in the same segment.
The distribution and marketing executive has been appointed as Head of Content Partnerships & Acquisitions, North America at VA in its first move to expand globally in the Social AVOD space.
The Senior Vice President, Distribution & Acquisitions at 9 Story Media Group describes the company’s strategy and analyzes the potential of new areas such as AVOD and FAST.