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How can advertisers attract consumer attention in CTV environments? 23 MAR 2023

Data

How can advertisers attract consumer attention in CTV environments?

Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.
How are the top streaming services doing with their AVOD strategies? 17 MAR 2023

Data

How are the top streaming services doing with their AVOD strategies?

Three months into Disney+’s AVOD launch, Antenna analyzed the early traction for that product and provided an update on Netflix’s progress in the same segment.
Former Vision Films Kristen Bedno joins Australian AVOD specialist VA Media 9 MAR 2023

Streaming

Former Vision Films Kristen Bedno joins Australian AVOD specialist VA Media

The distribution and marketing executive has been appointed as Head of Content Partnerships & Acquisitions, North America at VA in its first move to expand globally in the Social AVOD space.
Free service provider launches a new AVOD offering in France 7 MAR 2023

Streaming

Free service provider launches a new AVOD offering in France

The platform, OQEE Ciné, will be offered to existing Freebox subscribers free of charge.
Alix Wiseman: “FAST is definitely a big part of our strategy” 28 FEB 2023

Interviews

Alix Wiseman: “FAST is definitely a big part of our strategy”

The Senior Vice President, Distribution & Acquisitions at 9 Story Media Group describes the company’s strategy and analyzes the potential of new areas such as AVOD and FAST.