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Apple TV+ subscribers pay US$4.99 per month, but it's free for a year new apple device buyers.The change would reflect cost-effective savings with the services costing a total of US$20.98 per month.

The price change will be effective on 12th August. With this decision, the company hopes to persuade subscribers to purchase the one-year option or bundle options.

The decision was announced a month after Comcast’s Xfinity TV and Xfinity Flex's SVOD release. The bundle also includes an ad-free premium linear network.

The decision came after the over-the-top TV provider lost 11 WarnerMedia/Turner networks and before ESPN and other Disney networks join the lineup. Existing customers who subscribe to Fubo’s standard plans will automatically be upgraded to a family bundle.

According to Hub’s annual, “The Best Bundle” study, nearly one-third of TV consumers have downloaded Disney+. Taking all providers and streaming services into account, the average consumer practicing self-isolation during the pandemic now has access to nearly five different streaming services and more than seven TV services.