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The deal includes the re-transmission consent of 78 Sinclair television stations in 51 major markets, and the distribution of the of a few sports networks for Xfinity TV customers.

The decision was announced a month after Comcast’s Xfinity TV and Xfinity Flex's SVOD release. The bundle also includes an ad-free premium linear network.

The three distributors are the founding members of the “On Addressability initiative,” which is intended to accelerate the industry’s ability to deliver attainable solutions to marketers.

The solution focuses on FreeWheel’s ad decision engine ad targeting capabilities and the Comcast Technology Solutions’ Ad Store's ad creative distribution capabilities, allowing both, content owners and distributors to offer advertisers access to STB VOD content.

The purpose of the agreement is to create a new form of using audience data for advanced TV and premium video advertising. With Blockgrpah, media companies can now assist marketers form insights across their collective platforms.