Search results for ctv
24 NOV 2022
Data
88% of Canadian Internet Users Are Reachable by CTV
LG Ad Solutions’ survey examining Canadian consumer thoughts on CTV finds that the medium is at near saturation, with 60% of those consumers using ad-supported apps.
25 OCT 2022
Streaming
Column6 partners with FreeWheel to Help Advertisers Reach More Connected TV Audiences
With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.
28 SEP 2022
Distribution
Red Arrow Studios International’s sells Elon Musk documentary to Latin America
Directv Latin America has acquired “Elon Musk’s Crash Course” from Red Arrow Studios International and will premiere the event documentary on both its linear channel and streaming platform Directv Go.
29 AUG 2022
Data
Why are TikTok and YouTube increasingly competing for CTV ad dollars?
TikTok is looking to expand its connected TV ad presence, according to a new job posting, ramping up its battle with YouTube to bring short-form video to TVs and capture more revenues in that lucrative channel.
23 AUG 2022
Deals
DirecTV to distribute Amazon Prime Video’s "Thursday Night Football" across US-based venues
The multi-year deal will grant the company exclusive rights to offer the content across more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services.