Nearly two years after the deal was first announced, the proposed merger between Zee Entertainment Enterprises Limited and Sony’s TV operations in India has finally been given a green light.
The deal will grant viewers in India access to a variety of British content, including original British dramas, comedy, documentaries, factual shows, entertainment and lifestyle programming.
As part of the agreement, BBC Studios India Production will adapt and develop the two titles for the Indian market and source a commission for the two dramas in India.
Banijay will merge its business in the region, combining two market-leading entities, Endemol Shine India and Banijay Asia, under the leadership of Deepak Dhar.