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USA: New strategies are getting the most out of CTV advertising 1 NOV 2023

Data

USA: New strategies are getting the most out of CTV advertising

Time spent with connected TV (CTV) by US adults will be within one hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our forecasts.
Beta\ 13 OCT 2023

Streaming

Beta's "Babylon Berlin" reaches 70 million views in Germany

The new episodes of the crime series had ten million views on the ARD Mediathek within the first week and a strong start in October on ARD’s linear service with four million viewers and a market share of over 15%.
Fuse Media closes Upfronts with double-digit growth in volume 20 SEP 2023

Deals

Fuse Media closes Upfronts with double-digit growth in volume

Fuse Media announced the successful close of its Upfronts with double-digit growth in volume and high single-digit growth in CPMs across its full spectrum of linear and digital offerings.
Sling TV relaunches Disney Star channels, Hotstar original content 15 SEP 2023

Streaming

Sling TV relaunches Disney Star channels, Hotstar original content

Through this relaunch Sling is providing access to 19 linear channels and offering 150 hours of on-demand entertainment every week from Disney Star's portfolio.
Is the arrival of FAST a comeback of linear TV? 8 SEP 2023

Data

Is the arrival of FAST a comeback of linear TV?

In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.