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Digital video growth accelerated the most out of any format last year, growing by 10.0% year over year. Video ads are mostly  viewed on mobile devices, mainly due to the heavy consumption of social media on mobile. Mobile video ads will account for 84.5% of digital video ad spending this year. In 2020, mobile video ad spending rose by 8.5% YoY and will grow by 17.0% in 2021. 

Advertisers have followed consumers' shift to digital platforms, with CTV market investments seeing a year-over-year increase of 40.6% to $9 billion. Spending is projected to hit $13.41 billion this year, estimated to double by 2025.

A 14.5% rebound increase is expected this year, but the $8 billion acquired throughout the year is not expected to roll around in the foreseeable future. Linear TV continues to fluctuate, and political spending has decreased by 12.5% year-over-year.

Consumer spending on Pay TV declined to $90.7 billion last year and is projected to drop by $74,5 billion in 2024. Recent projections also reveal that the overall rate of subscriber decline for U.S. pay-TV operators will hit 4.5% in 2021 and 6% by next year.

Consumer spending on video in Asia Pacific grew 9% during last year to reach US$58.3 billion in aggregate, and is projected to rise 6% CAGR to US$79.3 billion, according to new analysis and research released by Media Partners Asia.