Search results for subscriptions
28 JUN 2023
Data
What drives US consumers to choose an ad-supported streaming plan?
At the end of the first quarter of this year, ad-supported plans made up one-in-four of all premium SVOD subscriptions, according to Antenna’s latest “State of Subscriptions: Adds and Ads” report.
31 MAY 2023
Data
How important is original local-themed content for Asian audiences?
According to the new “Focus Asian Volume 1: Subscriptions” report by Horowitz Research, 6 in 10 (61%) Asian TV content viewers watch Asian-language content at least occasionally.
25 MAY 2023
Deals
ViX’s premium tier joins Roku’s premium subscription lineup
Roku and TelevisaUnivision announced that ViX’s premium tier has joined Roku’s lineup of Premium Subscriptions. The premium tier of ViX features an extensive library of content originally produced in Spanish.
23 MAY 2023
Data
Is complexity as big of an impediment as cost when it comes to new subscriptions?
Consumers have more sources of entertainment than they can easily use and are eager for solutions that allow them to simplify, according to the latest wave of Hub Entertainment Research’s “Battle Royale” study.
15 MAY 2023
Data
Global SVOD subscriptions will increase by 400 million in five years
Global SVOD subscriptions will increase by 400 million between 2022 and 2028 to reach 1.76 billion, revealing that there is still plenty of SVOD growth left, according to Digital TV Research’s latest research.