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German media group Bertelsmann has put its French television business M6 up for sale after the competition regulator blocked plans for a merger with TF1.

TF1 and M6 groups, the top two commercial networks of France, have decided to call off their plan to merge after being auditioned by the country’s anti-trust board.

Nicely Entertainment announced the expansion of its executive sales team with the appointment of former TF1 executive Rachel Siegenthaler to the newly created role of Vice President of International Sales.

TF1 and M6 have offered to keep their advertising businesses separate for three years after their merger in an attempt to secure regulatory approval of the fusion.

France's Le Autorité de la Concurrence has raised many significant competition concerns about the local merger, especially regarding the advertising market.