usa - Latest news Search results for usa

USA: YouTube is the most popular platform among Gen Z teens 23 SEP 2024

Markets

USA: YouTube is the most popular platform among Gen Z teens

A report by Precise TV and Giraffe Insights studied the media consumption habits of Gen Z teens and how to reach and engage this audience.
USA: 87% of CTV users typically watch the Super Bowl 23 SEP 2024

Trends

USA: 87% of CTV users typically watch the Super Bowl

A new report by LG Ad Solutions provided insights into how Super Bowl audiences consume content, their engagement levels, and the advertising opportunities that come with this highly anticipated event.
USA: 71% of Asian Americans prefer streaming over traditional TV 19 SEP 2024

Trends

USA: 71% of Asian Americans prefer streaming over traditional TV

A new report by LG Ad Solutions explores the CTV viewing habits of Asian-American audiences, highlighting their preferences and how brands can better engage this demographic through relevant content and advertising strategies.
USA: Major streamers are more likely to be the “first place” to watch TV 17 SEP 2024

Trends

USA: Major streamers are more likely to be the “first place” to watch TV

A new study by Hub Entertainment Research revealed that, after 5 years, the combined "Big 5" SVODs are more likely to be the "first stop" for 46% of viewers.
USA: Roku to retain CTV advertising dominance 16 SEP 2024

Forecasts

USA: Roku to retain CTV advertising dominance

A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.